Click photo to enlarge Taieri Gorge Railway chief executive Murray Bond, with Taieri Gorge Railway marketing manager Barbara Reid

DUNEDIN’S participation in a domestic tourism marketing campaign is ‘‘long overdue’’, says Taieri Gorge Railway chief executive Murray Bond.

Mr Bond said Dunedin was losing tens of millions of dollars a year in tourism income because of a lack of domestic marketing.

‘‘It could be hundreds of millions — most New Zealanders have very little idea that there are so many quality tourist attractions here,’’ Mr Bond said.